Problems and challenges in sports betting industry

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The usual refrain is that touts can make more money selling the info than they can actually get down on games themselves due to liquidity issues. As a consumer, you must ask yourself: If someone is so good at picking games, why are they selling that info? There are many inherent flaws with selling picks, which I'll detail below, but first and foremost, it's important to understand that the best handicappers I know don't sell their picks. The sports betting equivalent of the quote above is 'Those who can, bet: those who can't, tout.' Touts, or people who sell picks for a living, have been around as long as the betting industry itself and have helped give the industry some of its (deserved) perceived seedy reputation. 'Those who can, do: those who can't, teach.' - George Bernard Shaw, 'Man and Superman'

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